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Starting a shaved ice business seems simple… but without the right guidance most new operators struggle with:
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How to price products (and not leave money on the table)
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Knowing which events are worth chasing
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Hiring and training reliable employees
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Operating equipment efficiently
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Building a recognizable local brand
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Finding the right professional support
Shaved Ice University takes the guesswork out of it.




















2. Equipment & Operations
This section covers how to use and maintain your shaved ice equipment, prepare sugar water and flavors, manage different stand setups, set pricing, and streamline your day-to-day operations. Whether you're working with a Snowie Bus, Kiosk, or Building, you’ll learn how to operate efficiently and confidently.


1. Business Infrastructure
Get your business set up for success from the start. In this section, you'll learn how to manage essential tools like Square for payments, set up a simple and effective website, create processes that save time, and keep everything organized with smart calendar management.
4. Time Saving Resources
Get access to ready-to-use materials designed to save you time. The Resource Library includes examples of event flyers, social media posts, checklists, and helpful printables. Snowie vendors will also unlock exclusive content tailored to Snowie branding.

3. Generating Leads
Learn how to book and find events to grow your business. This section dives into strategies like optimizing your online presence, sending email campaigns, and ways go drum up business! Plus, we show you how to create great-looking content using Canva—no design experience needed.



Why Learn From Us?
- Snowie has spent 40+ years building and innovating the shaved ice industry - Thousands of entrepreneurs have started their businesses with Snowie products - Course led by real operators—who started from scratch and built thriving businesses - Direct mentorship insights from Lyle Rupp, Deana Saadawi, and the Snowie Cincinnati team
OUR STUDENTS SAY
WHAT CLIENTS SAY
WHAT CLIENTS SAY
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Anywhere, USA
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Anywhere, USA
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Anywhere, USA
Have a Question?
Feel free to reach out with any questions!