The Glorified Dream of Entrepreneurship
So many entrepreneurs sell this dream of being self employed. Getting to create your own schedule, being your own boss, and allowing your future to truly be up to you. But the truth is, getting to that level of business ownership takes A LOT of work and structure but it is definitely possible.
My first two years of business ownership, I didn't have the funds to hire employees and couldn't risk loosing money on events so I worked every event myself.
Lyle helped me realize my business will never grow beyond just me and one stand if I don't take the risk to hire employees and buy more equipment. Now, when I have two events on the same day, if one preforms poorly the other one makes up for it.
That shift in hiring a small staff allowed me to focus on business growth including creating online content, finding new events, building my network without getting burnt out. Instead of spending my time on making sugar water, restocking equipment, and prepping for events I can spend my time growing my business instead of acting as an employee for my business.
Who Is This Course For?
If you have sold 0 to 10,000+ shaved ice this course is for you.
Private Shaved Ice Brands
Build a local brand that stands out while leveraging the proven systems that Snowie has perfected over 40 years.
Snowie Trademarked Vendors
Gain access to bonus branded templates, and tools made just for Snowie operators.
New & Experienced Operators
From beginners who want to launch with confidence to seasoned pros ready to scale, this course provides value at multiple levels.
Empower Yourself with Knowledge
While Shaved Ice University uses Snowie products, 95% of the information within the course can be applied to any shaved ice business. This is about understanding your business so well that you sound like a professional from day one.
My journey
Snowie was started by two brothers in a garage with nothing but a dream and a vision. Over 40 years later, Snowie has become the industry leader—helping thousands of people worldwide start their own shaved ice businesses through innovative products, unmatched support, and a network of like-minded entrepreneurs. My shaved ice journey began in 2018 when I was just 20 years old, working as a receptionist at a hair salon and living paycheck to paycheck. Like many, I dreamed of escaping the 9-5 grind and building something of my own—a business that gave me freedom and flexibility. The reality? I had no idea what I was getting into! I envisioned my shaved ice business taking off immediately, thinking it would be fun and relatively simple. But that excitement quickly faded as I faced more “no’s” and setbacks than I had anticipated. It wasn’t the overnight success I had imagined. However, I’m not one to quit. My determination wouldn’t let me walk away after just one year. I knew winter was my chance to regroup and strategize for the next summer. As fate would have it, I lived in the same city as one of Snowie’s distribution centers. I got a job working at their office, which gave me firsthand experience with the equipment, the industry, and an up-close look at what it takes to run a successful shaved ice business. That opportunity ignited a passion within me that I don’t think I would have found without the extra push and incredible mentors around me. That’s when everything changed. I started working alongside Lyle Rupp at Snowie Cincinnati—a man with over 20 years of shaved ice expertise and 40 years of business wisdom. His mentorship became the turning point in my journey. Over the next six years, his guidance helped me not only grow my business but also develop the skills and confidence to help others achieve success. The Rupp family’s story has deeply inspired me—not just to own a side hustle but to transform it into a full-fledged business. Their dedication and innovation in the shaved ice industry have impacted countless entrepreneurs like me, empowering us to take the leap into business ownership. Today, I run a thriving shaved ice business, and my mission is to pay it forward. I want to help others discover the freedom and financial transformation this industry offers, just as I have experienced. But let’s be honest—while this business is simple, it’s not always easy. That’s why I’ve created this course: to give you the tools, guidance, and support to overcome challenges, navigate the journey, and build a successful shaved ice business. If you’re ready to start your own adventure—or if you’ve already taken the leap—I’m here to help. With the right resources, mentorship, and determination, you can create your own success story.
Business vs “side hustle"
When I first started, I thought I was running a business—but in reality, I was treating it like a side hustle. I played it safe, hesitant to invest in marketing, slow to scale, and unsure of how to turn my efforts into real profitability. The turning point? Understanding that a successful business isn’t just about working hard—it’s about building something sustainable.
Mindset Shift
That shift in mindset changed everything for me. Once I learned how to reinvest wisely, streamline operations, and confidently price my products, I unlocked my business’s full potential. Today, I have multiple locations, a thriving customer base, and the ability to scale on my own terms.
Are you making extra cash, or are you ready to build something bigger?
This course is designed to help you do the same. Whether you're just starting out or looking to grow, we provide the tools, strategies, and support to help you run a real business—not just a side hustle. From pricing and marketing to hiring and daily operations, you'll gain the confidence and knowledge to take control of your success.
Frequently Asked Questions
Who is this course for?
It’s designed for aspiring entrepreneurs, current food truck owners, or anyone looking to transform their side hustle into a full-time, profitable business.
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Do I have to be Snowie branded or use Snowie equipment to purchase the course?
No, you do not have to use Snowie equipment to purchase the course.
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Is this course only for shaved ice food trucks?
While the course is focused around shaved ice, there are a vast number of videos that would apply to almost any food truck.
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How much does it cost to start a shaved ice business?
This varies depending on your setup (mobile unit, stand, or storefront), but we will cover cost breakdowns and financing options in the free part of the course. You can also learn more using this start up guide.
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What kind of income can I expect?
While results vary, we’ll show you how to maximize your profits by finding the best events, managing costs, and scaling your business. If you were to book one event from the knowledge you gain from the course, it would pay for itself. My hopes is that this will help you book dozens of additional events!
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Do I get lifetime access to the course?
The word "lifetime access" is tough because lets be real, who knowns what can happen over a lifetime! But you will have access for a minimum of three years and that includes access to any future updates and materials that are added within the course!
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Start the course for free today!
